Documentary Canada
"The New Corporation: The Unfortunately Necessary Sequel" is a documentary film directed by Joel Bakan and Jennifer Abbott. It serves as a follow-up to the 2003 documentary "The Corporation" and explores the evolution of corporations in the 21st century.
The film delves into the concept of corporate social responsibility (CSR) and how companies are increasingly using it as a tool to rebrand themselves as socially conscious. It highlights how many corporations are leveraging CSR initiatives to repair their tarnished reputation and gain public favor. However, the documentary argues that these efforts often serve as little more than greenwashing or "do-good" marketing, rather than genuine efforts to address social and environmental issues at their root.
Through in-depth research and interviews with experts, the film exposes how corporations have found ways to manipulate public perception, divert attention from their harmful practices, and even co-opt and undermine social movements. It brings to light the strategies employed by companies such as greenwashing, philanthropy as a public relations tool, and creating partnerships with non-profit organizations to reinforce their brand image.
Moreover, "The New Corporation" investigates how the rise of shareholder capitalism has shifted the focus of corporations solely to maximizing profits, often at the expense of democratic freedoms. It explores the increasingly blurred lines between corporations and governments, as well as the influence corporations hold over regulatory bodies and policy-making.
The documentary also examines the role of modern technology and platforms, specifically social media, in influencing public opinion and shaping the narrative around corporations. It showcases how corporations exploit these platforms to disseminate their messaging, target specific demographics, and control public discourse.
While the film illuminates the dark side of corporate behavior, it also highlights grassroots movements and individuals who are fighting back against corporate power. It presents alternative models of business, such as worker cooperatives and B-Corporations, that prioritize societal and environmental well-being alongside profit.
Ultimately, "The New Corporation: The Unfortunately Necessary Sequel" aims to shed light on the insidious tactics employed by corporations to protect their interests while posing as agents of positive change. It argues that the commodification of social responsibility threatens democratic freedoms and urges audiences to critically evaluate corporate behavior and hold them accountable for their actions.
The film delves into the concept of corporate social responsibility (CSR) and how companies are increasingly using it as a tool to rebrand themselves as socially conscious. It highlights how many corporations are leveraging CSR initiatives to repair their tarnished reputation and gain public favor. However, the documentary argues that these efforts often serve as little more than greenwashing or "do-good" marketing, rather than genuine efforts to address social and environmental issues at their root.
Through in-depth research and interviews with experts, the film exposes how corporations have found ways to manipulate public perception, divert attention from their harmful practices, and even co-opt and undermine social movements. It brings to light the strategies employed by companies such as greenwashing, philanthropy as a public relations tool, and creating partnerships with non-profit organizations to reinforce their brand image.
Moreover, "The New Corporation" investigates how the rise of shareholder capitalism has shifted the focus of corporations solely to maximizing profits, often at the expense of democratic freedoms. It explores the increasingly blurred lines between corporations and governments, as well as the influence corporations hold over regulatory bodies and policy-making.
The documentary also examines the role of modern technology and platforms, specifically social media, in influencing public opinion and shaping the narrative around corporations. It showcases how corporations exploit these platforms to disseminate their messaging, target specific demographics, and control public discourse.
While the film illuminates the dark side of corporate behavior, it also highlights grassroots movements and individuals who are fighting back against corporate power. It presents alternative models of business, such as worker cooperatives and B-Corporations, that prioritize societal and environmental well-being alongside profit.
Ultimately, "The New Corporation: The Unfortunately Necessary Sequel" aims to shed light on the insidious tactics employed by corporations to protect their interests while posing as agents of positive change. It argues that the commodification of social responsibility threatens democratic freedoms and urges audiences to critically evaluate corporate behavior and hold them accountable for their actions.
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